Jordan Gifford Design
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Deft
Deft finds a middle ground between the often gaudy bags meant for young teenagers and the minimalism found in those for adults. This bag attaches at the wrist with adjustable straps and is just large enough to hold the everyday essentials including phone, keys, and money
Who Wants It?
Persona:
Alicia Nguyen
16 Years Old
Family: Mom, dad, sister, and two dogs
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School: Claremont Academy
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Job: Babysitter
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Hobbies/Activities: Soccer, hanging out with friends, art club, shopping, scrolling social media, watching Netflix
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Preferences: Likes to own items that are currently in style and enjoys a colorful aesthetic; usually spends $30-50 on a purse; currently has a small backpack she never uses as a purse because it’s too big for what she needs, and a small wallet attached to her key lanyard
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Aspirational Brands/Stores: Macy’s, Vera Wang, Dior, Coach
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Adjacent Brands/Stores: Vera Bradley, Icing, TJ Maxx
What's Trending?
Colorful
Sparkly
Cute
Over the top
Adolescent Styles
vs.
Adult Styles
Luxurious
Sleek
Practical
Plain
Trends Between These Extremes
Mini Backpack
Thick Zippers
Floral Patterns
Tassles
Puff
Checkered pattern
Fluff
Clear
Quilted
Clear
Different Kinds of Straps
Over the shoulder
Backpack
Across the back
Cross-body
Ideation
A bag capable of fitting within a backpack, which combines the practicality of adult purses with the eye-catching nature of children's bags
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Crossroads...
Visually intriguing shape but larger
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Practical and unique
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Paper Prototyping
Key ring
Clasp
Integrated card holder
Phone pocket
Phone pocket on outside for easy access
Opens horizontal for less bulk
Wrist straps
Pattern and Fabric Prototypes
Basic form and size
Card-holder
Inner Pocket
Phone pocket
Phone pocket had to be hand-sewn because it's thin
Adjustable strap
Liner
Card holder made from one piece of fabric
Strap can be around wrist or over shoulder
Zipper
Too bulky
Complicated to switch
Deft
A New Approach to the Teenager's Handbag
Small enough to carry on the wrist
Sleek with rose gold accent
Carries the essentials
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