Jordan Gifford Design
Deft
Deft finds a middle ground between the often gaudy bags meant for young teenagers and the minimalism found in those for adults. This bag attaches at the wrist with adjustable straps and is just large enough to hold the everyday essentials including phone, keys, and money
Who Wants It?
Persona:
Alicia Nguyen
16 Years Old
Family: Mom, dad, sister, and two dogs
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School: Claremont Academy
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Job: Babysitter
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Hobbies/Activities: Soccer, hanging out with friends, art club, shopping, scrolling social media, watching Netflix
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Preferences: Likes to own items that are currently in style and enjoys a colorful aesthetic; usually spends $30-50 on a purse; currently has a small backpack she never uses as a purse because it’s too big for what she needs, and a small wallet attached to her key lanyard
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Aspirational Brands/Stores: Macy’s, Vera Wang, Dior, Coach
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Adjacent Brands/Stores: Vera Bradley, Icing, TJ Maxx
What's Trending?
Adolescent Styles
vs.
Adult Styles
Trends Between These Extremes
Mini Backpack
Thick Zippers
Floral Patterns
Tassles
Puff
Checkered pattern
Fluff
Clear
Different Kinds of Attachment for Small Bags
Ideation
The goal is a bag capable of fitting within a backpack, which utilizes the practicality of adult purses with a simple but eye-catching pattern or shape to pull in the essence of bags for young adolescents
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Crossroads...
Narrowed down to two options, Idea 1 is visually intriguing but Idea 2 is more practical
Paper Prototyping
Concept is a small bag to be attached at the wrist for easy access and security, large enough to hold everyday necessities. First prototype is covered with a flap, with a front pocket and key hook
Second prototype removes flap (which wouldn't stay open when attached at the wrist) and the key hook (because of the bulk it would add to the front), and an inner pocket for small necessities along with an accordion style card-holder are added inside
Pattern and Fabric Prototypes
First fabric prototype is the basic form and size
Second prototype adds inner pocket, outer pocket, and card-holder. Opens vertically rather than horizontal to accommodate being on either arm
Third prototype adjusts length adds space in front pocket by adding side panels versus sewing it into the front seam. Increases length of strap to make it attachable at wrist or over the shoulder, but it's too difficult to wrap around the arm. One panel of fabric is used to make the cardholder to decrease pieces but it is too bulky. Rose gold zipper is used to add pop of color to the plain muslin
Deft
A New Approach to the Teenager's Handbag
Final prototype uses two adjustable wrist straps, cardboard backing for support, an inner pocket, outside phone pocket, and four card holders
Tech Pack
Patterned colorway is added to tech pack to pull back in the original aesthetic goal of the concept
