Jordan Gifford Design
Buddies are environmentally-conscious friends for kids to create and explore new worlds with. Each lovably unique plushie is made from organic cotton, which can be recycled at the end of their lives for future adventures.
Creating a Cohesive Line
of Plant Creatures
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Too plant-like
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Different eyes for each character & personality
Each is a different plant that shapes their personality
Cohesive body shape
Too amorphous
Not easily huggable
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The Final Line-up
Livened With Color
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Vibrant colors for young eyes
Wild jungle vibes
Branding
Buddies: wordplay using "bud," which can refer to plants or to a friend
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Imitate recycle symbol and natural cycle
Feature Buddies more prominently
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Too detailed for small print
A symbol for each Buddy, in a circle of friendship
Who's Your Favorite?
Olive
A true friend, ready for whatever adventures await
Sol
Eager to explore with you and be surprised at every turn
Frond
A pal who's cool with hanging around all day
Creeper
A grumpy exterior hides a warm, fuzzy interior
Lila
Always happy to see you and ready for a hug
