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_ETL7957~2.NEF

Socks the Fox

A play figure designed to bring the development benefits of dress-up dolls to an audience of children who may feel uncomfortable playing with stereotypical girls' dolls.

How are gender stereotypes present in toys and what effect does it have on children?

“If I played with the toy, I'd play with it alone somewhere so no one would see me”

"When at the toy store I wouldn’t even walk down the ‘pink aisle’”

“I would stop playing with it”

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Final Presentation_edited.jpg

“I avoided it”

“I wouldn't use it, even if I thought it was cool. I felt like it was not made for me

“I used to play in secret

“I didn't feel embarrassed but I remember feeling angry at people telling me that I shouldn't play a certain thing cause it was ‘for boys’”

Developmental Benefits of Toys
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Social Skills

Spatial Skills

Gross-motor Skills

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Social Skills

Empathy

Fine-motor Skills

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Spatial Skills

Gross-motor Skills

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Cognitive Skills

Fine-motor Skills

Spatial Skills

Ideation

Gender Neutral....
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....vs. Breaking the Gender Norm

Three Choices

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Capstone 3 (2).png

Using blocks to build and design classical architecture

Animal characters are seen as gender-neutral

Fox dress-up play figure

Miniature laundry set

All kids can learn how to clean clothes

The other concepts are uniquely fun, but this one aligns best with the original issue
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Playful & tricky

Figure Prototyping

Replicating and Testing Ball Joint

Sphere needs to be centered in cut-out to avoid collision

Playing with Eye Shape
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Too human

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Full Body

Body and neck are long

Highlight added to eyes to direct their gaze

Appears to reflective against matte painted body

Torn between realistic and cartoon-like proportions

Proportion Revisions
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Head is too low

Pin Joint Testing

Pin needs room to flex and rotate

Clearance at meeting point for rotation

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Tail joint is too thin and snapped

Choosing the Wardrobe

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Compromise with most popular costume and normal clothing outfit

Outfit Prototyping

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Unfinished edge for fraying effect

Arm opening is too narrow for figure

Pirate Shirt
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Sleeve is too long

Pirate Coat
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Will add belt loops for pirate costume

Pants
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Decreased number of pieces for cargo pants pocket

Foot opening increased to fit play figure

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Sleeve radius needs to be increased

Hood is too small for figure's head

Hoodie
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Opening in back is added to fit over the figure's head

Stretchy polyester at cuffs to mimic real hoodie

Braided embroidery floss for drawstrings

Skull and cross-bones painted on fabric

Painted clay buttons and buckle

Wallet strap used for belt

Everyone Say Hello to Socks!

Jordan Gifford Design

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